Apr 2018 24


This year, I decided to give myself a new cycling challenge and commit to riding ten centuries. To help drive my self motivation, I explored the Kentucky Cycling Challenge, formerly the KY Century Challenge. I was one of just a few folks that completed the century route at each location (8 rides total) for the first two years of the Challenge. After skipping most of the rides the last three years, I decided it was time to renew my passion in the challenge again.


As I was researching the new rides that are participants, I discovered the main sponsor for the cycling challenge is Ale-8. For those of you not familiar with Ale-8, it is a citrus soft drink with a great ginger flavor that is made locally in Winchester, KY. If you are a central Kentucky cyclist, you’d probably claim it to be your official drink. I really don’t know anyone that doesn’t like it. I also discovered that they were offering a cycling ambassador program. The idea was to help promote their brand, and I just had to apply.



The application process was an essay format where you tell the selection committee why you should represent their brand as a cyclist. If selected to join the team, Ale-8 asked that you agree to be photographed and mentioned on social media, and wear the jersey they give you at all of the Kentucky Cycling Challenge events. Huh?! Yeah….you heard correct, a free Ale-8 One cycling jersey!! I’m not sure how many people applied, but I’m positive that they could sell the jersey for $50-$75 and probably sell as many as they want.  That makes the 21 of us chosen as the initial ambassador group feel that much more special, knowing we are the only ones with the awesome jersey.



It took the committee a couple extra days to officially select the total group and they must have had some excellent entries. I was very ecstatic to have been selected. Many of my friends reached out to congratulate me, and ask if this meant that we get free Ale-8 after all our rides. That’s my awesome friends, for you. LoL! Now that I’ve received my jersey and completed the first ride in the challenge, I plan to wear my jersey proudly on rides regularly. I couldn’t help but notice that no one from the largest city in Kentucky was named to the ambassador team, so I definitely plan to help promote Ale-8 by wearing my jersey anytime I ride in Louisville!



In closing, I want everyone to know how greatly humbled and appreciative I am to have been selected as an official Ale-8 One cycling ambassador. I highly encourage all of my friends and family to patronize the brand and I promise to represent them properly. By the way, we had an ice cold Ale-8 waiting on us at the finish of the Redbud Ride this past weekend… you’re welcome,  my friends! P.S. I can’t wait to try the new cherry flavored Ale-8!